While perusing through Women in Technology’s announcement for their latest job fair, a question immediately came to mind: why should we still use traditional methods like job fairs?
After all, the internet is populated with job board sites. LinkedIn allows users to share profiles and resumes with recruiters from the palm of their hands. And now there’s an app that features video-based profiles for networking.
So, do tech companies and job seekers really need job fairs? Daphne Wotherspoon of Women in Technology (WIT) argues that the answer is yes.
Wotherspoon, the Managing Director of WIT with 25 years of experience in staffing industries, acknowledges that social media and online job boards have created plenty of positives in the market. But she continues to believe firmly in the power of face-to-face connection.
“The ability to differentiate yourself with you know your handshake, your smile, your personality, your elevator pitch and really your personal brand is often what’s going to get you noticed and at least get you to the interview table,” she said. “It’s really tough to highlight those things on an 8-and-a half and 11 right piece of paper.”
As for employers, Wotherspoon told Technical.ly that the traditional platform is still a great opportunity for companies to show of their brand, culture, and understand the nuances of each candidate. Companies in the local DMV area seem to agree, as 70-80 percent of businesses return to their job fairs each year, according to Wotherspoon.
After building PR campaigns, studying personal branding and obtaining a Master’s from American University, Mima Firdaws knew that her number one passion centered in public relations. So when a friend, Amine Kriem, approached her about a social networking platform centered on video content, Firdaws dove in head-first. Why?
Simply put, “It is about the people,” said Firdaws.
Kriem and Firdaws now serve as the cofounders of iZoomIn, a social networking platform that centers on video profiles to build a more effective networking or marketing platform.
But wait—can’t we use Instagram for that? Technically, yes, but let’s be real the ‘Gram was designed to capture and share the world’s moments.
“iZoomIn is not a platform to rate your popularity or acquire followers, rather it’s a platform to promote your game changing idea,” Firdaws told Technical.ly.
Firdaws isn’t too worried about crossover competition or any social media fatigue as video content becomes an increasingly vital way to promote ventures and ideas.
The Arlington, Va.–based company’s focus centers on those with a particular message interested in bringing change to an industry or market. Ideally, the app will have a significant impact for startups, particularly at networking events.